Local Government
- Category: Local Government
- Created on 2011-05-13
Local government is increasingly recognising that a strong brand supported by sound organisational values and communicated in a modern and segmented method can change the way they and their services are perceived by their customers.
Recent changes in the way that the healthcare sector is structured, in particular public health mean that local government are taking more responsibility than before for their local population. Social marketing has developed over recent years to support local government to achieve real results and is recognised as having a pivotal role in changing behaviour in our local populations. Social marketing is sometimes perceived as costly, however it need not be, and K&M can deliver strategies and campaigns that demonstrate measured Return On Investment (ROI).
K&M can provide professional advice, support and services to Local Government organisations such as:
• Social Marketing
• Digital Marketing Communications Solutions
• Brand Development
Sectors