Positioning
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Positioning is all about how your organisation and services are perceived by your potential customers and stakeholders. Your position is what you are trying to communicate to whom. K&M can help you to develop your positioning to ensure that its relevance in your market and your organisations objectives and structure. This is also related to ‘brand positioning’ or what your market offering is perceived to be. Segmentation deals with the different stakeholder groups you have, from patients to purchasers and referrers. It can also go as far as identifying demographic and geographic groups of your patient population who may require access to particular services and information. K&M can help you build a picture of your key segments from a Trust strategic level or for service specific areas depending on your organisations objectives and issues. |
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