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Healthcare marketing and specifically marketing in the NHS is not a new thing. NHS Trusts have been using marketing materials and the marketing mix to promote, or communicate their strengths for decades. The difference now is that there are real opportunities to increase revenue by embracing the new NHS marketplace. K&M are already working with NHS Trusts in healthcare marketing. We have developed and implemented marketing strategies to increase patient numbers in NHS private healthcare as well as elective and specialised NHS services. |
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