eMarketing
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Email marketing is a perfect tool for stakeholder communications. Rather than just sending out a publication to a group and hoping everyone reads it, with email marketing you can monitor who reads it and what actions they take as a result. There is a difference between just sending out an email to a list of people rather than using a professional email marketing engine to monitor many elements that feature in the email. The most appropriate groups to benefit from email marketing are: o FT Membership o Local GP’s o Referring doctors Using our email marketing engine to send out an email newsletter we would be able to furnish you with the following detailed information: o How many people opened the email o Who opened the email o Email addresses of all who clicked-through on any hyperlinks. Customers may opt out of the service at the click of a mouse but our experience is that few do. Email marketing is also ‘green’ as no paper is required and minimal energy is consumed to send emails. The cost of email marketing is a fraction of print and offers you more functionality. Most importantly it is an ideal addition to the marketing communications mix. For more information contact us and we will tell you everything you need to know. Our solutions are tailored to your needs and scalable as demand grows. In all cases, our systems comply fully with opt-in/out legislation and the Data Protection Act. |
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