Over the last couple of years I have been asked many questions about NHS branding and brand strategy at the various events and conferences I either attend or present at. You could say that NHS Branding and Brand Strategy is a special interest of mine.
Late last year the Journal of Communication in Healthcare asked me to write a paper on 'Brand Strategy for NHS Acute Trusts' which, not only have I completed, but it has just been published.
Although the paper is aimed at Acute Trusts, most of the principles can be applied to any NHS organisation such as PCTs or MHTs.
Acute NHS Branding (