Social Marketing
- Category: About K&M
- Created on 2011-05-12
Bringing about behavioural change is the aim of social marketing. Using thorough research and having a detailed understanding of why behaviour occurs we can develop strategies to bring about change through targeted, segmented action.
There are many companies offering to help you with social marketing. Many of these companies have a core business, such as video, social media, design or similar which is in their interest to use to achieve a result. This approach is not wrong but K&M do not have a core service to push, therefore we will chose the most appropriate mix of product, promotion, price, place and person. K&M will present you with options that suit your budget, not our bottom line!
Historically, social marketing has been applied mostly in the primary care sector, in particular to address issues such as health inequalities and substance abuse, amongst others. K&M recognise that the current fiscal climate is challenging and will work with clients to make a difference without initiating massive spends on unnecessary or inefficient campaigns.
In schools and college's there are similar issues with attendance, application and inequalities. In a recent television documentary (Gareth Malone's Extraordinary School for Boys), celebrity choirmaster, Gareth Malone research the reason why boys in year 5 were underachieving at literacy compared to girls. His research led him to initiate values of competition, risk and activity essentially to change the boy's behaviour and embrace literacy. It worked and if you want to watch it look it up on BBC iPlayer.
K&M are professional marketers and want to work with you to change behaviour through social marketing.
Marketing