Kane and Morrison

In 1999, Phillip Kotler said: “[The] art of marketing is largely the art of brand building. When something is not a brand, it will probably be viewed as a commodity".

K&M will help you to develop your brand platform of values and objectives as well as helping to develop a consistent brand visual identity to communicate your values to key stakeholders.

K&M specialise in developing design solutions that incorporate the many aspects of your organisation’s unique structure and locality. We will also deliver a design solution that is easily interpreted by publishers and design partners alike and can be easily applied to the organisations existing and planned portfolio of electronic and printed media.

What could be more important to a Trust’s stakeholders than the values it aspires to and promises to deliver. This is the basis of good brand strategy.

K&M are renowned NHS brand experts. In addition to their experience, Richard Hudson, MD is published on the subject (Journal of Communication in Healthcare & Foundation Trust Network, NHS Confederation) and contributes with workshops and presentations on the healthcare conference circuit.