Kane and Morrison

 
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Home Marketing Service Marketing
Clinical Service Marketing

It can be difficult to know where to start with clinical service marketing. Most acute trusts have a large range of services, some of which may stand out as being the most obvious to be moved forward and prepared for market. The reasons for them standing out can be varied; for instance a history of high demand, recent good performance and outcomes, or they may have very short waiting times or low infection rates. Either way these services stand out as the jewels in your crown.

K&M can hep you to analyse your portfolio of services, or one service in particular. With professional and proven marketing processes and skills we can determine the right strategy for your services based on sound analysis and evidence.


A typical marketing process for clinical service marketing could include:

  • Portfolio analysis

o How effective is our portfolio of services?

  • Situation analysis

o What is our current market situation?

  • Evaluation and recommendation of strategic options

o What shall we do next?

  • Implementation and marketing plan

o Developing out marketing communications mix and implementing our strategy



K&M are professional marketers and only work with the NHS and related health sector partners. We can work with you to analyse your service portfolio and develop strategies for continued success. Richard Hudson, MD is published in the Journal of Management and Marketing in Healthcare (April 2010) with his paper on 'Market Planning and Clinical Service Marketing for NHS Acute Trusts'.


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