Analysis & Research
- Category: Marketing
- Created on 2011-05-12
A market situation analysis, or the information required for one is vital to understand the market you are operating in. A thorough understanding of your organisations strengths and weaknesses matched against the potential opportunities and threats facing the organisation must be in place. Occasionally extensive research may be required of particular stakeholders groups to ensure your strategy is not based on assumption.
Such an analysis can be taken at an organisation wide level, or more likely a particular service i.e. clinical, service or educational stream. Such an analysis will enable us to build a marketing strategy based on sound information making the likelihood of a successful strategy much greater.
The information from such an analysis can be used to inform the process of positioning and segmentation as well as brand strategy.
K&M will work with key members of your teams to ensure a suitable analysis and the information required is available. Where there are doubts or gaps in that knowledge we will work with you to find the most appropriate way of filling those gaps.
Marketing