Is the NHS brand fit for the marketplace we are currently operating within and is it fit for the future? Our MD, Richard Hudson believes there is much the NHS brand can learn from the commercial sector by introducing a silent parent brand approach for selected architectural elements. This article also includes comment from some of the NHS's top marketing and communications professionals working within acute trusts. To find out what Richard and NHS communications and marketing professionals have to say download the article in full from our resources section.
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